Guided by our purpose,
led by our values
Veetee supplies rice and ambient food solutions to households, retailers and foodservice partners across the globe — driven by the belief that high-quality food should be accessible to all.
Vision
Transform mealtimes through innovative, high-quality products that combine health and convenience without compromise — powered by our unique trademarked technology and drive to deliver the highest quality grain in every format.
Mission
Pioneer the future of ambient food by redefining convenience through consumer-led innovation — delivering healthier, reliable and longer-life products with exceptional quality and flavour.
Values
Honest, Respect, Excellence, Accountability, Passion and Respect — the principles behind every product we make.
Experienced leadership
Our leadership team brings decades of industry experience from Heinz, Nestlé, PwC, Deloitte, Coca-Cola, Tilda and more — steering a family-founded business now trading across the UK, USA, India and beyond.
Leading the growth of ambient, globally
State-of-the-art heat-to-eat manufacturing for microwavable rice trays.
Best-in-class microwaveable pouch manufacturing, plus dry rice milling & packaging through 3 mills.
Sourcing, milling & packaging servicing India, the Middle East and Africa.
Steam Filtered Trays 250g
Perfectly fluffy or perfectly sticky rice, ready in 60 seconds. Core 4: Thai Jasmine, Sticky, Basmati & Long Grain. Better-For-You: Basmati & Wild, Wholegrain Basmati, White & Brown 50/50.
Sticky Rice No.1 in the UK
Easy to share portions, one pot in 1 minute, no added salt. One for now, one for later.
Meal Kits New Fuss Free Meals
Serves 2. Ready in Minutes. Quality Meals without the fuss.
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Veetee Mega 2 / 5 / 10 / 20kg
Extra-long, hand-selected Basmati with a delicate aroma and luxuriously soft texture — perfect for biryani and pilaf.
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Badshah Superior Aged Basmati Est. 1985
Grown in the Himalayan foothills and carefully aged — exceptionally long, slender grains with unmatched aroma.
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The Rice Box 500g · Award Winner
Easy-measure, replaceable lid and 100% recyclable packaging. Winner, The Grocer New Product Awards 2021.
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Steam Filtered fluffy rice meets authentic curry blends — fuss-free meals in minutes.
Black Dal Makhani & Steamed Basmati Rice
Slow-simmered black lentils in a buttery tomato sauce, with steamed basmati rice.
Coconut Curry Sauce & Basmati Rice
A gently spiced coconut curry sauce with curry leaf and turmeric, served with basmati rice.
Chickpea Curry & Basmati Rice
A hearty chickpea curry simmered with ginger and cumin, served with fluffy basmati rice.
Tikka Masala Sauce & Basmati Rice
A classic, creamy tomato masala with warming garam spice, ladled over fluffy basmati.
Katsu Curry Sauce & Sticky Rice
Silky, mildly sweet Japanese-style katsu sauce poured over sticky short-grain rice.
Rendang Style Sauce & Thai Jasmine Rice
A slow-style rendang paste, rich with lemongrass and coconut, spooned over fragrant jasmine rice.
Stocked at leading retailers
Dry Rice · Ambient Meals · Ready-to-Heat Rice Pouches · OL RTH Rice Trays
Reach out to our team
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